Photoshoot 101
Pictures are the cornerstone of great social media graphics. They not only catch the eye but also form the foundation for your entire visual strategy. Whether you’re outsourcing your photography or doing it yourself, mastering in-house photography can save you money and give you more control over your brand.
Essential Equipment for Photoshoots
When preparing for photoshoots—especially those that involve cutting out backgrounds of your athletes—there are four essential elements you need:
Camera
Lighting
Backdrop Stand
Solid Color Backdrop
Camera
Invest in a camera that can shoot in RAW format or deliver very high-resolution images. Mirrorless cameras, such as the Sony A7 III, are popular choices among modern photographers. Personally, I use a Nikon D750, a DSLR that delivers exceptional image quality. Although quality cameras can be a bit of an investment, they are well worth the cost. Clear, crisp images not only make your graphics pop but also simplify the editing process. Consider it an investment that can pay for itself after just a few sessions.
Lighting
Lighting is absolutely crucial. Natural lighting can vary greatly—shooting on a cloudy day might result in inconsistent exposures between shots. I prefer shooting indoors, like in a gym, where lighting conditions remain consistent regardless of the weather. While many photographers use flash lighting, continuous lighting can be easier to manage and offers better control. I use Godox continuous lights equipped with softboxes to ensure that my athletes are lit evenly without harsh shadows.
Backdrop Stand
A sturdy backdrop stand is essential for setting up your shooting space. I use a 10’ x 10’ stand from Amazon, which is not only affordable but also durable and easy to set up.
Solid Color Backdrop
For optimal editing, a wrinkle-free, solid color backdrop is key. I opt for a 10’ wide by 20’ long white backdrop because it minimizes wrinkles and makes the cutting-out process much easier. While you can also use black, I prefer white for its versatility. Be cautious with green screens—if your athlete is wearing green, the color may reflect onto their jersey. When paired with a high-quality camera, however, using a white or black backdrop ensures that your athlete stands out clearly.
Final Thoughts
Practice is essential. Get comfortable with your camera settings and experiment with different angles and lighting setups. I also find inspiration by following other sports graphics creators—accounts like Skullsparks on Twitter/X offer a wealth of ideas on how to pose athletes and create dynamic images.
Good luck with your photoshoots, and remember: the better your images, the more your graphics will shine!
